Cash App and Strava Team Up for the ‘Health is Wealth Challenge’ This Fall

September 27, 2024

Today, Cash App and Strava are joining forces to launch the Health is Wealth Challenge, which will run for 45 days starting September 27th. Participants who complete 45 miles of walking, running, or wheelchair activity on Strava through November 10th will be entered for the chance to win $450.

Cash App and Strava are both committed to helping people build healthy lifestyle habits, and the Health is Wealth Challenge encourages participants to take small steps each day that will pay off in the future financially and physically. With no minimum balance requirements or hidden fees, every dollar saved on Cash App can get customers a step closer to reaching their financial goals.

In February, Cash App announced that customers can also earn up to 4.5% interest on their savings through our partner bank.* 

“Starting a financial wellness journey is similar to starting a fitness routine: the first step is to make small, sustainable changes that add up over time,” said Maurice Jennings, Head of Brand and Integrated Marketing at Cash App. “By partnering with Strava on the Health is Wealth Challenge, we’re motivating our customers to invest in their physical and financial wellbeing in achievable ways.”

“Strava has always been focused on helping our active community develop and maintain a connection through movement,” explains Zipporah Allen, Chief Business Officer at Strava. “A healthy lifestyle isn’t just about physical health, and we’re excited to partner with Cash App to offer this Health is Wealth Challenge as a way to drive awareness in our community about the importance of financial health.”

Participants can follow these steps to join the Health is Wealth Challenge:

• Open the Strava app
• Click the “Groups” section at the bottom of the screen
• Click “Challenges” at the top of the screen
• Navigate to the Cash App Health is Wealth Challenge and hit the orange “Join” button
• All recorded run, walk, or wheelchair Strava activities will automatically contribute to the 45 mile challenge goal once participants have joined. They can go back to the challenge page to view their progress at any time during the 45-day challenge period.

Once participants complete the challenge, Strava will send them an email and notification with instructions on how to submit their valid $cashtag for a chance to win. Cash App will randomly select 100 winners from all eligible entries. For more information about the Cash App Health Is Wealth Challenge, visit https://cash.app/exclusives/stravachallenge.

About Cash App

Cash App is the money app. It’s the easy way to spend, send, and store money. Sending and receiving money is fast, and most payments can be deposited directly to an external bank account in just a few seconds. With Cash App, customers can also buy and sell Bitcoin instantly, get a paycheck deposited right to the app, create a unique $cashtag to share with anyone to get paid fast, and use the Cash App Card to spend the money everywhere Visa Debit is accepted. Download Cash App for free at cash.app/download.  

Cash App is a financial platform, not a bank. Banking services provided by Cash App’s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. Visa is a registered trademark of Visa International Service Association. All other trademarks and service marks belong to their respective owners.

About Strava

Strava is the leading digital community for active people with more than 125 million athletes, in more than 190 countries. The platform offers a holistic view of your active lifestyle, no matter where you live, which sport you love and/or what device you use. Everyone belongs on Strava when they are pursuing an active life. Join the community, find motivation and discover new experiences with a Strava subscription.

* Interest rate valid as of 09/27/2024.