Depop and Cash App Partner with Sha'Carri Richardson to Empower Creative Entrepreneurs Through New Digital Series

December 09, 2024

Depop, the global community marketplace for fashion resale, and financial services platform Cash App have partnered with Olympic Medalist Sha’Carri Richardson to launch an exciting new campaign aimed at empowering the creative entrepreneurs who are redefining the future of fashion. Titled "Your POV, Your Power", the social campaign celebrates the intersection of self-expression, financial freedom, and the entrepreneurial spirit of Depop sellers, showing how personal style and creativity can fuel individuality and financial success. 

Launching December 9th, host Sha’Carri Richardson will join Depop sellers who have turned their unique perspectives into thriving online businesses, exploring the journey from passion to profit. Viewers will gain insight into how personal style and creative expression form the foundation of a successful Depop shop and sellers will share their strategies for curating a unique presence on the platform, offering tips on building a brand that resonates with their audience while turning their creativity into a thriving business. The series will also delve into how fashion can serve as a powerful vehicle for financial freedom, showcasing how sellers can leverage their passion for style to unlock lasting financial progress and business success.

“I know from experience how much power there is in turning a personal passion into financial freedom, which is why I was so excited to partner with Depop and Cash App on this series,” said Sha’Carri Richardson. “I loved talking to Depop sellers about the secrets to their success - and seeing their incredible closets was an added bonus!”

“Through this campaign, we want to amplify the voices of Depop sellers who are using secondhand fashion as an opportunity for self-expression and financial progress,” said Peter Semple, Depop’s CMO. “With Cash App, Sha’Carri and this group of brilliant, established Depop sellers, we’re surfacing these new tools and insights to help more people build their shops, reach new audiences, and grow their sales on Depop. This isn’t just about selling clothes: it’s about using style and taste to create economic opportunity, and encourage secondhand consumption."

As authenticity becomes increasingly important, the series will show how having a clear personal style can be the secret weapon that drives engagement and sales. As part of the partnership, Cash App and Depop are also giving Depop sellers the chance to win up to $100 to grow their shops when they use Cash App’s direct deposit feature to deposit their earnings into Cash App between 12/09 - 12/31 (from December 9th, sellers can visit https://cash.app/exclusives/depop to learn more and to enter). A maximum of 3,000 Depop sellers will have the chance to win. With Cash App’s direct deposit feature, sellers can seamlessly manage their earnings while staying focused on what they love. 

“There’s a natural overlap between both Cash App and Depop’s audiences and the tools we offer to help entrepreneurs manage their income, so this felt like the perfect campaign for us to partner on,” said Cash App CMO Catherine Ferdon. “We’re excited to share actionable tips that will help both new and established Depop sellers turn their creativity into profit, ultimately setting them on the path to financial independence.”