Cash App Unveils "That's Money" 2024 Trend Report

October 09, 2024

In today’s digital economy, Cash App isn't just a simple and effective way to send and receive money. Each transaction tells a story about how Americans speak, spend and feel – offering a unique view of the cultural zeitgeist. 

For our first-ever financial trend report, our data scientists set out to uncover just how much we can learn from peer-to-peer payment (P2P) notes. They looked at trending emojis, generational differences between Millennials, Gen Z and Gen X, the most frequent words associated with specific transactions, and words and phrases on the rise within those transactions. The results? Well, they’re money. From spending habits to social shifts, our findings reveal that how we pay, and what we pay for, speaks volumes about who we are. Click here to view the report.

Methodology: 

Year-over-year percent increases refer to peer-to-peer payment note language from June or July 2023 compared to June or July 2024. If “year-over-year” is not indicated, then the data is based on an analysis of P2P payment notes within the Cash App platform from the time period of 2019 to 2024. All payment note data is aggregated and anonymized.