Brand Campaign
A$AP Rocky and Cash App Announce $1M Surprise Payoffs
Select Cash App Afterpay users will receive unexpected balance payoffs
June 6, 2025
Cash App is making Friday unforgettable again.
In a bold blend of culture and cash, Cash App and multi-hyphenated artist, entrepreneur, actor and fashion icon A$AP Rocky are teaming up to give back to fans. On Friday June 6, select Cash App Afterpay customers will be randomly chosen to have up to $200 of their Afterpay balance paid off — a total of $1 million in surprise offers.
This unique activation will take place entirely within Cash App, offering customers a seamless and secure experience. Users selected will receive email and mobile notifications confirming some or all of their balance has been covered by A$AP Rocky — no forms, no scams, just a surprise gift, directly in the app*.
“We wanted to create a moment that feels personal, unexpected, and safe for our Cash App Afterpay customers,” said Catherine Ferdon, CMO for Cash App. “It’s not just about financial relief — it’s about creating an experience that connects with people where they are. This campaign marks a fresh chapter in how Cash App shows up for its community — blending technology, culture, music, and meaningful financial surprises in a way that longtime users might find familiar, but with a new twist.”
This campaign also highlights what Cash App Afterpay is all about: giving customers more choice, more control, and more flexibility in how they manage spending. By allowing users to break purchases into manageable payments, Cash App Afterpay encourages responsible budgeting and helps people shop on their own terms. This new initiative is simply an extension of that mission — delivering unexpected financial relief and a bit of joy along the way.
This campaign is part of a new wave of surprise-and-delight moments from Cash App — reimagining how the brand connects with its community through culture, technology, and real financial impact. For more information, follow @CashApp and @ASAPRocky on social media or open the Cash App on June 6.
Media Contact:
*This opportunity is only available to current Cash App Afterpay users. Customers using Afterpay directly (outside of Cash App) are not eligible. See full terms and conditions here.
