Brand Campaign
Cash App Afterpay Launches First-Ever Travel DROPSHOP with Designer Linden Is Enough
May 30, 2025
Cash App Afterpay is excited to unveil its latest installment of its highly anticipated DROPSHOP series, an exclusive-access platform for limited-edition merchandise, in partnership with global e-commerce platform HBX. This spring’s edition spotlights a first-of-its-kind, travel-themed capsule. Teaming up with leather bag designer Linden Is Enough, this DROPSHOP introduces a limited-edition weekender bag—crafted from vegetable-tanned full-grain leather in a new signature Afterpay colorway, tastefully reflected in the bag’s interior details.
The bag is roomy, lightweight, and built for life on the go—perfect for quick getaways and everyday adventures. Key features include:
- Magnetic button closure to keep everything secure while you’re on the move
- Easy-access pockets and compartments for quick, safe storage of all your essentials
- Durable double top handles designed for a comfy grip—even when you’re sprinting to catch your train or flight
- A limited-edition paper airplane charm that lets you clip on your keys, headphones, or any other on-the-go essentials
- Spacious interior because yes, you do need five outfits for a two-day trip
- Fits anywhere right on top of your luggage for easy commuting, in the overhead bin, or tucked under your seat on the plane, train, or in the car
Guided by consumer insights, Cash App Afterpay continues to meet shoppers where they are—embracing evolving travel trends like short-term getaways and microcations. With over half of Gen Z and 47% of Millennials prioritizing memorable experiences over costly expenses like flights, partnering with Linden Is Enough to design a versatile weekend bag was a seamless way to support this shift in values.
Rooted in a shared commitment to conscious choices, the capsule blends Linden Is Enough’s ethical design ethos with Afterpay’s mission to empower smarter, more flexible spending. The result is a product built to last a lifetime—not just a season—reflecting a mutual belief in investing in fewer, better things.
Starting May 30th, the limited-edition bag will be available only on HBX.com and through the Afterpay app. Shoppers will gain early access via DROPSHOP and can pay over time at check out—making high-demand drops more accessible, flexible, and budget-friendly.
This launch builds on the success of past DROPSHOP collaborations in fashion and sport, expanding Afterpay’s presence in culturally relevant spaces—from making a statement on the court and in the streets to inspiring travel on the road. For more information on the HBX x Linden Is Enough drop, visit the Afterpay app.
About Cash App Afterpay’s The DROPSHOP
The Cash App Afterpay DROPSHOP unlocks exclusive access to limited edition merchandise, offers and experiences that are only available with Afterpay. The DROPSHOP connects Afterpay’s millions of customers with the best brands and retailers in the world – giving shoppers instant access with the ability to use their own money and pay over time. Available throughout during key moments of the year, The DROPSHOP is a place customers would line up for – but don’t have to.