Brand Campaign

Cash App Pools Rewards Groups with Once-in-a-Lifetime Experiences

October 27, 2025

The brand is partnering with 818 Tequila, StockX, Lyft, WWE and more to celebrate customers who use Cash App pools, helping to turn group plans into reality 

Since its launch this summer, Cash App pools* have made splitting costs between friends and family simpler, faster and more seamless. We recently surprised pools users with $100 giveaways, and now we’re sweetening the deal: starting today through November 5, customers who starts an eligible pool on Cash App can win and choose from a range of incredible prizes and experiences:

  • Calling all sneakerheads: Cash App is teaming up with StockX to make courtside  dreams come true. Winners can score a trip to a Detroit Pistons Game with courtside seating, a styling session with a StockX stylist, and StockX gift cards.
  • Football fans, gear up: Cash App is bringing the gridiron experience with exciting prizes from fan-favorite football teams including the Buffalo Bills, Indianapolis Colts, Arizona Cardinals, and Baltimore Ravens. Prizes vary by team and include exclusive experiences such as premier tickets, player meet and greets, and signed merch.
  • Step into the ring: Cash App is partnering with WWE to deliver an unforgettable ringside thrill at Survivor Series in San Diego, CA. Winners will enjoy exclusive access including Survivor Series premium seating, meet and greet opportunities with TBD WWE Superstar and merchandise to complete the ultimate Survivor Series fan experience.
  • Go VIP with 818 Tequila: Cash App is giving one lucky group the ultimate VIP experience at the 818 Outpost, presented by Cash App. Now in its fourth year, the 818 Outpost has become one of the desert’s most sought-after events. The winning group will enjoy a private table in an invite-only section with curated merch, special surprises, and an unforgettable afternoon. Last year’s VIP guest list included Kendall Jenner, Hailey Bieber, Shaboozey, Alix Earle, Alex Consani, and more. Next Stop: Tequila. Indio, CA. April 2026.
  • Win free Lyft rides for a year!: We’re giving away free Lyft rides for a year (up to $5,000) delivered as Lyft Cash directly into the winner’s account.

"We're thrilled to be a part of Cash App's new feature, pools," said Jordan Glassberg, VP of Partnerships and Loyalty at Lyft. "We've heard from riders that coordinating group payments was a pain point. Now friends can split a Lyft ride in seconds—no more awkward cash requests or mental math. It's about making group outings smoother, so our riders can focus on the experience, not the logistics."

Here’s how to enter: 

  1. Visit the official sweepstakes page and scan the QR code to opt in and enter
  2. Start a pool on Cash App and set a goal of at least $10 
  3. Invite two or more friends to chip in and reach the $10 minimum between now and November 5

Customers will be notified directly in the app if they’ve won. See Official Rules for more details. Follow @CashApp on social media for more updates, and download Cash App to start a pool today. 

About Cash App

Cash App is the money app. Banking** on Cash App is easy: customers can receive paychecks early with direct deposit, spend money where Visa is accepted with a personalized Cash App Card, and grow their money with a separate savings balance - all without hidden fees. Customers can also create a unique $Cashtag to share with anyone to get paid fast, make purchases with Cash App Pay, trade stocks and buy and sell bitcoin***. With Afterpay, customers can also pay over time in a way that best fits their financial needs through participating merchants or directly in the app. Download Cash App for free at cash.app/download.

**Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. See cash.app for more details.

***Brokerage services provided by Cash App Investing LLC, member FINRA/SIPC, subsidiary of Block, Inc. Bitcoin services provided by Block, Inc. Bitcoin services are not licensable activity in all U.S. states and territories. Block, Inc. operates in New York as Block of Delaware and is licensed to engage in virtual currency business activity by the New York State Department of Financial Services. Investing and bitcoin are non-deposit, non-bank products that are not FDIC insured and involve risk, including monetary loss. Cash App Investing does not trade bitcoin and Block, Inc. is not a member of FINRA or SIPC. For additional information, see the Bitcoin and Cash App Investing disclosures.

*Pools provided by Cash App, a Block, Inc. brand. The use of pools is subject to the Cash App Terms of Service and Terms of Service for Pools Contributors (No Account). New York residents must use their Cash App account to contribute to a pool.