Brand Campaign
Cash App Announces $1M in Surprise Pools Contributions
Starting now through October 24th, Cash App customers who start a pool might get a $100 upgrade to their group plans
September 30, 2025
It’s time to make a splash: this summer, Cash App launched pools, a new payment feature that makes it easy for groups to chip in for activities, vacations, gifts and more.
Over half of Gen Z (58%) feel anxious when asked to go in on a group purchase, and more than three in five (61%) say collecting payments up front for a shared cost that is paid in full is stressful, according to a recent Cash App survey conducted by The Harris Poll*. Coordinating group payments can often be overwhelming - especially for the person responsible for making the upfront payment - with over a third of Gen Z (34%) admitting they have felt worried about getting paid back after covering the full amount for a shared cost. Cash App pools make it easy for groups to contribute before the event occurs, saving time and reducing stress for group organizers.
To help groups meet their pooling goals even faster, Cash App is majorly upgrading customers’ group plans by dropping a total of $1M across randomly selected pools.
Starting today, any new pool that reaches a minimum contribution of $25 and has at least 5 pool contributors by October 17th can be entered to win a $100 upgrade from Cash App. From October 3rd through October 24th, winners will be surprised every Friday with a cash prize deposited directly in their pool at the end of each week.
Here’s how to enter:
- Visit the official sweepstakes page and scan the QR code to opt in and enter
- Start a pool on Cash App and set a goal of at least $25
- Invite five or more friends to chip in and reach the $25 minimum
- Make sure to keep the pool open, even once it reaches its final goal. You’ll be entered to win every Friday through October 24
Customers will be notified directly in the app if they’ve won. And this is just the start: in the coming weeks, we’ll be teaming up with some of your favorite brands to turn your group plans into bucket-list goals.
Follow @CashApp on social media for more updates, and download Cash App to start a pool today.
*This survey was conducted online within the United States by The Harris Poll on behalf of Cash App from September 16-18, 2025 among 2,084 U.S. adults ages 18 and older, among whom 271 are Gen Z ages 18-28. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/- 2.5 percentage points using a 95% confidence level. This credible interval will be wider among subsets of the surveyed population of interest. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact [email protected].


