Redefining Sport, Style & Culture: Afterpay x RHUDE’s Latest DROPSHOP Changes the Game

From viral tunnel walks to draft-day fits, athletes are proving that sport and style are synonymous — and fans are looking to match the style of ‘game day energy’ everywhere they go.

That cultural shift is at the heart of the latest The Dropshop by Afterpay and HBX, marking the latest installment, this time partnering with luxury streetwear brand RHUDE, just in time for the start of basketball season.

RHUDE, founded by designer, Rhuigi Villaseñor, has become a go-to label for athletes and artists redefining modern style. Now, the brand is bringing its signature aesthetic to The Dropshop. 

The capsule features a bold basketball hoodie, matching shorts, and a custom basketball infused with Afterpay’s signature bold green colorway. Each piece is designed to deliver tunnel-walk confidence, whether you’re sitting courtside or strutting the city streets.

Pre-order opens Thursday, October 30, exclusively through the Afterpay app and HBX.com with limited quantities as this drop won’t last long. Shoppers can pay over time at checkout, making high-demand releases more flexible, accessible, and budget-friendly.

Through The Dropshop, Afterpay and HBX have continued to bring unique collaborations to fans — from Jordan Brand, Sophie Collé, Arthur Ashe, Linden Is Enough, and now RHUDE. Each drop is a chance to tap into culture, discover new styles, and bring trends within reach. It’s one more way Afterpay shows how sport, fashion, and community collide.

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About The Dropshop by Afterpay

The Dropshop by Afterpay unlocks exclusive access to limited edition merchandise, offers and experiences that are only available with Afterpay. The DROPSHOP connects Afterpay’s millions of customers with the best brands and retailers in the world – giving shoppers instant access with the ability to use their own money and pay over time.  Available throughout during key moments of the year, The DROPSHOP is a place customers would line up for – but don’t have to.

About Afterpay 

Afterpay is transforming the way we pay by allowing customers to buy products immediately and pay over time - enabling simple, transparent and responsible spending. We are on a mission to power an economy in which everyone wins. Afterpay is offered by thousands of the world’s favorite retailers  and used by millions of active global customers. Afterpay is currently available in Australia, Canada, New Zealand, the United States and the United Kingdom, France, Italy and Spain, where it is known as Clearpay.. Afterpay is a wholly owned subsidiary of Block, Inc. (NYSE: XYZ).